Essar Oil
Trainee
One month on the refinery floor. Every good story starts somewhere unglamorous.
Where it beganEighteen years in the arena
The Operator
From a refinery floor to the CMO's chair — with a founder chapter in between that cracked, taught, and stuck. Scroll through the whole run.
eLitmus
Management trainee → Campus sales → Marketing Manager
Four years, three hats, and a first real taste of marketing — the craft that would carry everything after.
The apprenticeshipContent Consulting Inc.
Co-founder & Chief Consultant
A six-month bridge out of employment and into founder life. The water was warm enough.
First leapWolf Labs
Co-founder & CEO
Digital assets for startups, then a hard pivot into a consumer app. Couldn't crack App Store discovery. Wound it up, let people go — "quite humiliating," in his own words.
"Pivoting is about making small changes, not huge ones."
Side quest: Muzikali, a six-month music venture (2014).
The crackVymo
PMM → Director → VP, Marketing
Seven years at the Sequoia & Emergence-funded sales engagement platform — 350,000+ sellers at the world's largest banks and insurers.
The long climbSeclore
Regional CMO, Asia & MEA
Category positioning, pipeline and enterprise GTM for data security — just as every enterprise raced into AI. The announcement.
The corner officeWhat's next
Chapter in progress
The next page is being written. Probably over filter coffee.
To be continuedThe long conversation
Bharatvaarta
A commentary on politics, policy and culture, focused on India. Started in February 2020 with "Namaste Trump" — now an institution that ministers, spymasters and founders make time for.
460+episodes and counting
48KYouTube subscribers
50 minaverage conversation
6 yrswithout missing a beat
The guest book
Smriti Irani former Union Minister
Sridhar Vembu Zoho
Vikram Sood former Chief of R&AW
Balaji Srinivasan The Network State
Ajit Pai former FCC Chairman
Amish Tripathi author
Vivek Raghavan Sarvam AI
Manish Sabharwal TeamLease
Dr. Vikram Sampath historian
Rajiv Malhotra Infinity Foundation
Shashi Shekhar Vempati ex-CEO, Prasar Bharati
Medha Bhaskaran author
Start here
Five recent conversations worth your time
May '26
Vivek Raghavan — what India loses if it doesn't build its own AI
The maker of Aadhaar, now CEO of Sarvam AI, on sovereign models, language and why India can't rent its intelligence layer.
Open on YouTube →Jan '26
Vikram Sood — understanding the deep state
India's former spymaster returns to the show — intelligence, influence operations and the world's quiet power games.
Open on YouTube →Jan '26
Manish Sabharwal — deregulation & India's growth story
The TeamLease co-founder on regulatory cholesterol, civil-service reform and what it actually takes to create mass prosperity.
Open on YouTube →Mar '25
Amish Tripathi — the truth about Hinduism & India's past
The Shiva Trilogy author on cultural resurgence, colonial myths and why a rising India is reading its own history again.
Open on YouTube →Feb '25
Vikram Sampath — uncovering Tipu Sultan's dark past
The historian on his Tipu Sultan biography — the archives, the controversies and the man behind the myth.
Open on YouTube →The second mic
The Startup Operator
Byte-sized wisdom from Indian founders, operators and investors — 400+ episodes with 250+ founders over six years. Interviews, GTM deep-dives, and a weekly roundup with co-host Gunjan Saha that tracks the Indian startup ecosystem in real time.
Ink, not just airtime
The Writer
Zero-to-one lessons, strategic HR, GTM playbooks — written down so they outlive the scroll.
People Matters
Eight essays on leadership, strategic HR and talent — written between 2017 and 2024.
The Quint
Columns and commentary for one of India's most-read digital publications.
SlideShare
Decks on SaaS, enterprise sales and crisis marketing — including the featured "Marketing to the Enterprise."
Marketing to the Enterprise
The featured deck — how to sell software to the biggest companies on earth.
The secret room
Cary Got The Blues
Before the mics and the marketing decks, there was a guitar. In 2017 Roshan — as Cary — wrote, sang and played his way through a blues record. Vocals, guitar, songwriting: all him. This is the side of the resume nobody expects.
The operating system
Optimizing for health, wealth & wisdom. Long on Bharat, startups and tech.
"You can be super optimistic about your vision, but be a little pragmatic — or even slightly pessimistic — about your execution."
— Roshan Cariappa, on My Worst Investment Ever, Ep. 350
Paper trail
On the record
Coverage, bylines and guest spots — the receipts.
Blume Ventures — 2024
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Building a high-growth SaaS marketing team from first principles
A long-form conversation on Blume VC's Commentaries — how he built Vymo's marketing engine.
BestMediaInfo — 2026
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Seclore appoints Roshan Cariappa as Regional CMO, Asia & MEA
The appointment that made the rounds of India's marketing trade press.
The CMO Network
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Revolutionizing sales & marketing engagement in the SaaS space
Profile on content strategy, brand building and revenue-aligned marketing.
The Seclore appointment, everywhere
Say hello.
The best conversations happen over filter coffee — in Bengaluru or anywhere with good bandwidth.